You are the at FVP

You can have more than you’ve got if you can become more than you are. We are here to support you as you push the limits beyond your comfort zone to be the best you can be and do the best you can do.

Unlock Your Potential with Expert Guidance and Support

At Full Value Potential, we understand the unique challenges and opportunities that small business owners face. Our services are designed to provide you with the tools, strategies, and support you need to thrive in today’s competitive market. Let us help you achieve your business goals.

A vibrant image of a diverse group of small business owners collaborating in a modern co-working space, symbolizing community and shared success.
Strategic Advisory
Develop a clear roadmap for your business success with our strategic advisory services. We'll help you define your goals, identify your target market, and create a plan to achieve sustainable growth.
Development Consulting
Sometimes you know exactly what needs to be built, but need the right team to build it. As an extension of your team, we will provide the resources and support you need to grow and scale in a way that suits you.
Network Facilitating
We are constantly networking and thrive on connecting individuals who can mutually benefit from each other’s expertise and experiences. It’s incredibly rewarding to witness these connections blossom into valuable partnerships and friendships.
I started working with Sam because I needed help in my business to find other opportunities to expand. Sam found out about an opportunity and connected us with a large organization heading a new initiative that led us into expanding our prepared meal company into medically tailored meals and found a channel for us to pursue with a new program launched by New York State.
Angela Accomando
CEO, Golden Meals
 
Golden Meals
I have worked with more than 5,000 companies closely over my 15+ years working in international trade for the U.S. Department of Commerce covering every sector imaginable and I can say that I have met very few leaders as dedicated, knowledgable and driven as Sam Friedman. Sam is that "added secret sauce" that every global business and innovative company needs to achieve success. Sam has unlimited potential to achieve greatness in his companies, but more importantly, well balanced with integrity and human compassion in the workplace. These are real qualities needed in our current times. It has been a pleasure working and learning from Sam Friedman. Bravo Sam!
Tanya Cole
Regional Sr Commercial Officer, US Embassy UAE
 
US Embassy UAE
Sam is more than just a consultant—he’s a powerhouse of insight, energy, and support. With a proven knack for community building and a sharp eye for identifying opportunities in new markets, Sam brings a fresh, cross-industry perspective that pushes ideas forward. He’s the person who always shows up—generous with his time, relentless in his encouragement, and fully invested in your success. Simply put, Sam is your biggest cheerleader and a strategic asset every step of the way.
Olivia Abrams
CEO, TiCK MiTT
 
TiCK MiTT
We were facing a plateau in our revenue growth and needed fresh perspectives to move forward. Sam quickly identified areas we had overlooked, particularly around our sales approach, hiring strategy, and mindset. He offered creative, outside the box ideas that helped us reframe the way we were thinking about growth. Thanks to Sam's guidance, we began implementing new sales strategies and made more intentional hiring decisions. His introductions to key people also opened unexpected doors. Sam’s ability to connect the dots and bring the right people together created meaningful momentum for our business.
Sho Tasaki
CEO, Senbird Tea
 
Senbird Tea
Sam's intellect and persistent approach is exactly why I choose to work with him. This combination gives us the ability to tackle significant challenges our clients face and create clear roadmaps for their success. What sets Sam apart is his ability to see value and potential that others miss completely. I recommend Sam's advisory services to any client who needs to think outside the box and discover possibilities they haven't considered. His unique perspective consistently reveals opportunities that make all the difference.
Christian DiPalermo
CEO, CDD Strategies
 
CDD Strategies
I’ve known Sam since 2017, and in that time he has been an invaluable part of my business, Seriatim, Inc., particularly with digital transformation strategy. He helped me bring together and make sense of many disparate data points, ultimately allowing me to identify KPIs and hire the right vendors to translate them into a dashboard I could understand and actually use. Sam was truly instrumental in that process. He is an idea-generator and conversation-starter who sparks meaningful, big-picture thinking. Beyond his strategic expertise, Sam is a loyal friend, dependable, and a great listener—someone who can take a single idea and help you see it from multiple new angles. I have complete confidence that he can help any business owner or CEO implement ideas that create real impact. They would be fortunate to have him.
Sonya Weisshappel
CEO, Seriatim
 
Seriatim
Sam helped me realize the power of activating our community beyond the digital space—showing me how to identify loyal customers, nurture real-world connections, and turn our most passionate supporters into brand advocates who organically fuel growth.
Olivia Abrams
CEO, TiCK MiTT
 
TiCK MiTT