Orchestrating Success

FVP is a curated network of strategic advisors, connectors, and development specialists who orchestrate everything needed to transform innovations into market success.

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About Full Value Potential

Full Value Potential is where innovation meets execution.

Founded by Sam Friedman, a Goldman Sachs 10,000 Small Businesses alum with over 15 years of entrepreneurial and advisory experience, FVP has evolved from solo consulting into a comprehensive network of strategic advisors, development specialists, and connectors who share a common mission: accelerating innovations that solve real problems.

We believe the world’s greatest challenges – from sustainable food systems to clean energy to equitable commerce – will be solved by innovators who can successfully bring their breakthroughs to market. But innovation alone isn’t enough. Success requires strategic clarity, the right connections, proper capitalization, and flawless execution.

FVP orchestrates all of it.

Whether you’re an inventor with a breakthrough technology, an investor evaluating opportunities, an entrepreneur scaling an innovation, an established company launching new solutions, or a nonprofit looking to diversify funding sources and expand impact, FVP provides the complete ecosystem of guidance, resources, and networks you need to transform possibility into market success.

Our team includes strategic advisors, development specialists, industry connectors, and execution experts across multiple sectors. When you work with FVP, you don’t just get one advisor – you get access to an entire network of specialists who can accelerate your innovation’s path to impact.

Let's Build Something Great Together

When you're ready to build unshakeable confidence in your decisions, we're here to help. Through strategic conversations, you'll gain the clarity that comes from deeply understanding yourself as a leader, your business dynamics, and your market reality. If you're sensing there's a better way to grow forward and want the confidence to act on it, let's explore what's possible.
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The Power of Possibilities

Confidence grows when you can see all your options clearly. Our approach combines situational awareness with strategic planning to help you recognize possibilities you might have missed. Through focused conversations, you’ll gain the clarity that comes from understanding not just where you are, but where you could go. This comprehensive view of your choices creates the empowerment that leads to decisive action. When you can see multiple pathways forward and understand the implications of each, you move from feeling stuck to feeling empowered.

  • 360-Degree Situational Clarity: Recognize exactly where you stand in your market, understand your true capabilities, and see opportunities others overlook
  • Multiple Pathway Planning: Discover several viable routes forward and understand the strategic implications of each choice through comprehensive scenario analysis
  • Confident Choice-Making: Move from uncertainty to empowerment by having genuine options and the clarity to choose the path that aligns with your goals and capabilities
I started working with Sam because I needed help in my business to find other opportunities to expand. Sam found out about an opportunity and connected us with a large organization heading a new initiative that led us into expanding our prepared meal company into medically tailored meals and found a channel for us to pursue with a new program launched by New York State.
Angela Accomando
CEO, Golden Meals
 
Golden Meals
I have worked with more than 5,000 companies closely over my 15+ years working in international trade for the U.S. Department of Commerce covering every sector imaginable and I can say that I have met very few leaders as dedicated, knowledgable and driven as Sam Friedman. Sam is that "added secret sauce" that every global business and innovative company needs to achieve success. Sam has unlimited potential to achieve greatness in his companies, but more importantly, well balanced with integrity and human compassion in the workplace. These are real qualities needed in our current times. It has been a pleasure working and learning from Sam Friedman. Bravo Sam!
Tanya Cole
Regional Sr Commercial Officer, US Embassy UAE
 
US Embassy UAE
Sam is more than just a consultant—he’s a powerhouse of insight, energy, and support. With a proven knack for community building and a sharp eye for identifying opportunities in new markets, Sam brings a fresh, cross-industry perspective that pushes ideas forward. He’s the person who always shows up—generous with his time, relentless in his encouragement, and fully invested in your success. Simply put, Sam is your biggest cheerleader and a strategic asset every step of the way.
Olivia Abrams
CEO, TiCK MiTT
 
TiCK MiTT
We were facing a plateau in our revenue growth and needed fresh perspectives to move forward. Sam quickly identified areas we had overlooked, particularly around our sales approach, hiring strategy, and mindset. He offered creative, outside the box ideas that helped us reframe the way we were thinking about growth. Thanks to Sam's guidance, we began implementing new sales strategies and made more intentional hiring decisions. His introductions to key people also opened unexpected doors. Sam’s ability to connect the dots and bring the right people together created meaningful momentum for our business.
Sho Tasaki
CEO, Senbird Tea
 
Senbird Tea
Sam's intellect and persistent approach is exactly why I choose to work with him. This combination gives us the ability to tackle significant challenges our clients face and create clear roadmaps for their success. What sets Sam apart is his ability to see value and potential that others miss completely. I recommend Sam's advisory services to any client who needs to think outside the box and discover possibilities they haven't considered. His unique perspective consistently reveals opportunities that make all the difference.
Christian DiPalermo
CEO, CDD Strategies
 
CDD Strategies
I’ve known Sam since 2017, and in that time he has been an invaluable part of my business, Seriatim, Inc., particularly with digital transformation strategy. He helped me bring together and make sense of many disparate data points, ultimately allowing me to identify KPIs and hire the right vendors to translate them into a dashboard I could understand and actually use. Sam was truly instrumental in that process. He is an idea-generator and conversation-starter who sparks meaningful, big-picture thinking. Beyond his strategic expertise, Sam is a loyal friend, dependable, and a great listener—someone who can take a single idea and help you see it from multiple new angles. I have complete confidence that he can help any business owner or CEO implement ideas that create real impact. They would be fortunate to have him.
Sonya Weisshappel
CEO, Seriatim
 
Seriatim
Sam helped me realize the power of activating our community beyond the digital space—showing me how to identify loyal customers, nurture real-world connections, and turn our most passionate supporters into brand advocates who organically fuel growth.
Olivia Abrams
CEO, TiCK MiTT
 
TiCK MiTT